Lessons from the pursuit of creating something out of nothing.

Image via Unsplash

I’ve been lucky to have worked with some of the most creative minds in the brand building business. Advising remarkable businesses like Google, Lyft, Mozilla, Microsoft, HSBC, Adidas to name drop a few. Here are twenty tips from that journey. I wanted to share more, but you know 20 years and 20 tips just felt right. Let me know your favourite.


It’s happening and it’s challenging our businesses like never before. So, what are we going to do about it?

During traumatic times it’s natural for businesses to fall into one of two modes of operating — paralyzed or confused.

Paralyzed: By the unusual nature of what’s happening to us. We become numb. We hold on to what we’ve got, in fear of losing more. But a tight grasp on the status quo will eventually mean we lose everything.

Confused: In an attempt to reclaim control and normalcy we run in all directions. We make ourselves busy because busy feels comfortable…


The future of work will likely be more varied than we think, with multiple modes of working to pick and choose from.

Lots of people are talking about how WFH is the future of work. Here’s a counter point of view.

I think the current experience of WFH for many will have negative associations. It’s what psychologists call “coupling”, when traumatic energy sticks to an event or place or situation.

Based on this, in the future our brains might perceive the stimulus of working at home as “danger”, triggering fight or flight. Rather than enjoyment.

Under these circumstances what I…


Five macro dynamics that will open up areas of opportunity for startups, entrepreneurs and corporate innovators over the year ahead.

Image by Cris DiNoto on Unsplash

Timing is everything for startups. It can mean the difference between launching an idea that catches the momentum of a subculture. Or launching an idea that requires culture to be manufactured, resulting in a costly marketing and customer acquisition exercise that eventually runs out of steam (and cash). More on this at a later date, in the meantime here’s one of my favourite quotes on the topic of cultural influence from Duncan Watts.

If a society is ready to embrace…


A collection of some of the best trends predictions from smart people.

It’s that time of year when we’re bombarded with predictions and trends for the year ahead. Here’s a collection of insightful reports and opinion that caught my eye.

1. Fjord: Trends 2020 (Part of Accenture)

2. Facebook IQ: Topic and Trends Report

3. PSFK: Retail Trends Playbook

4. Pew Research Centre: Striking Findings from 2019

5. GP Bullhound: Tech Predictions for 2020

6. The Future Laboratory: Future Forecast 2020 (Not Free)

7. Trendwatching: 5 Trends for 2020

8. Gartner: Strategic Technology trends for Enterprise

9. Deloitte: Global Marketing…

Graham Furlong

I help build new products and ventures for the new economy. Business Design. Venture Builder. Corporate Innovation. Exp: Google, TBWA, CP+B, JWT.

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